Blockchain Branding: DHL's Move into the Blockchain Future

It's no surprise, that major companies are moving into the Blockchain. They want to ensure, they know what is going on. Blockchain branding has become an emerging trend. Bringing something seemingly new and complex, and mixing basic principles to communicate with users. This is the fundamental process of Blockchain branding.

Blockchain technology is set to change how consumers interact with brands, pay for purchases, and communicate with each other. It's essential for businesses to understand and prepare for this shift.

Cutting Out the Middleman

Blockchain eliminates intermediaries in many business verticals. By connecting consumers directly to suppliers, intermediaries become unnecessary.

For example, a business that buys goods from a wholesaler overseas and sells to consumers at retail prices can be disrupted if consumers purchase directly from wholesalers using blockchain. This will severely impact revenue streams.

Marketing Disruption

Marketing and business development will be significantly disrupted by blockchain technology, particularly in search engine optimization and online advertising. The advertising technology, smart contracts, data management, and identity management sectors are already feeling this impact.

More Power to Consumers

Peer-to-Peer (P2P) Transactions

In P2P transactions, consumers control the transaction and their data. As the P2P economy grows, businesses relying on data analytics to understand customers risk becoming irrelevant. Consumers will connect with brands they trust and that offer superior customer experiences. Free shipping, loyalty programs, and one-click shopping will be essential. Earning consumer loyalty will be crucial in a blockchain-enabled future.

Payment Innovations

From credit and debit card transactions to small loans and long-term financing, blockchain technology is changing how consumers pay for goods and services.

Major social media platforms will also be disrupted by blockchain advancements. Imagine a blockchain-enabled social media platform that pays users in digital currency to post content.

P2P payments can be processed simply by knowing a recipient’s social media handle, impacting traditional business payment systems.

Preparing for the Blockchain Future:

Awareness and Understanding

As blockchain technology is increasingly adopted, businesses must stay aware of developments to better position themselves for a decentralized future. Failing to understand and act on the importance of blockchain technology risks a company's relevance as competitors capitalize on P2P technology.

The Carrot and the Stick

Adopting blockchain technology offers significant advantages, but failure to adapt can lead to fading significance. Companies need to act now to prepare for this shift.


Blockchain technology is more than just a technological advancement; it's a fundamental change in how businesses operate and interact with consumers. By understanding and embracing this shift, brands can stay ahead of the curve and build stronger, more resilient business models for the future.

For more information, visit DHL's Discover Platform and explore their insights on blockchain technology.

Find out how your brand can move to blockchain