What are design frameworks?

Tackling modern business challenges often feels like navigating a maze without a map. These challenges are complex and undefined, making it hard to grow or improve your business without a clear direction. Enter design frameworks—the compasses that guide you through these challenges by framing your problems in a new, understandable way.

Understanding and framing your problem is the first step before you can brainstorm, prototype, test, and launch groundbreaking ideas.

At Gravitytank, we rely on design frameworks at the start of every project. These frameworks not only aid us during the project but often become invaluable resources long after the project concludes.

Crafting Frameworks with Research

Good frameworks start with good research. You need to:

  • Talk to leaders to understand the company’s goals (design for startups).

  • Listen to customers to learn what they like and what troubles them.

  • Look at the industry to see what’s happening and what’s trending (SaaS design trends).

Use what you learn to build your framework. It’s crucial for finding smart, relevant solutions.

Building Blocks of a Framework

A framework organizes important ideas into categories based on your research. These categories guide you to focus on what matters most.

For example, reducing hospital re-admittance might involve understanding patient worries like medication, care plans, and emotional support. Each worry, backed by real patient experiences, points to what needs improvement.