We partnered with Alkimiya to craft a comprehensive visual identity and website for their innovative platform, enabling synthetic blockspace resources to be traded.

Blockspace is the most important commodity of the next era.

Alkimiya visual identity / heartbeat

Designing a visual identity for Alkimiya’s synthetic blockspace market

In Defi and blockspace, it's often believed that successful traders rely on their intuition and gut feeling to make profitable trades. This narrative is familiar to many, with the image of the solitary miner staring at screens all day and making emotional decisions based on market fluctuations.

However, what if this narrative is just a myth? What if the key to success is not individual genius or luck, but instead collaborative decision-making based on rational analysis and precise data?

This is what Alkimiya is pursuing with their permissionless protocol. They want to make the economics of blockspace accessible to the broader DeFi community by providing a framework for rational decision-making and predictability of outcomes.

They believe that by doing so, they can help miners and investors overcome the emotional biases and lack of industry standards that plague the world of blockspace.

Alkimiya's mission is to fight against emotional and blind decisions and the lack of industry standards and infrastructure that make it difficult for miners and investors to plan for the long term.

They knew that to succeed, they needed to create a system that would remove stress and minimize risk while allowing for scalable growth.

However, how could they communicate this message to a market that was so used to the idea of chaos and blind decisions? How could they convince traders and investors that collaboration and predictability were the keys to success?

Alkimiya partnered with heartbeat to develop a brand story that would challenge the myth of the emotional rollercoaster and show the benefits of collaborative and predictable decision-making.

By providing clear data and predictability of outcomes, Alkimiya's protocol enables traders and investors to make rational decisions based on a complete view of the market. Rather than relying on gut feelings or emotions, they can use a systematic approach to minimize risk and maximize profit.

The brand's visuals emphasized the pragmatic and systematic approach that Alkimiya's protocol provides.

By removing stress and uncertainty, users can become calmer and more relaxed, allowing them to focus on making rational decisions and building long-term relationships with buyers.

Although the myth of the emotional rollercoaster and unpredictability persists, Alkimiya is challenging this narrative by providing a framework for collaborative decision-making and predictability of outcomes.

By emphasizing the benefits of a systematic approach and removing emotional biases, they are helping traders and investors achieve success in the DeFi community. They are still in the crypto desert but can now see the sky and the bright shining stars.

Alkimiya

From brand identity to UI - helping a fast-growing B2B finance startup refine its voice before acquisition.


Designing a visual identity for Alkimiya’s synthetic blockspace market

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