HYROS is Alex Becker's ad tracking and attribution platform. The company reports tracking over $5 billion in ad spend across 5,000+ brands, including Whop and ClickFunnels. We came in to refresh the HYROS brand and launch its new website. More than a year later, we're still working together.
Alex's vision for the identity was the starting point. We looked at the competitive landscape and explored directions for the homepage hero with him before extending the chosen direction across the site. The identity took shape through that work, keeping a connection to the existing HYROS brand.
Six weeks to the first website launch with the updated identity. We handled the website design and implementation, including responsive layouts and motion. From there, we kept developing product and industry pages, forms, and marketing materials.
The work then moved into the product: dashboard UI, iterations on existing onboarding flows, and the chat interface. We designed screens, fields, progress indicators, and explored complex forms and condition-building interfaces.
We brought the brand into the chat interface through an AI character we designed and animated. Its motion included waves that changed speed to express different intensities of thinking.
More than a year into the partnership, we continue working alongside the HYROS design team on product, marketing, the website, and new design needs as they come up. Alex keeps experimenting with the brand. We help bring those changes into the work.
This case shows a selection of that work, not every update. The live website and product may look different as the collaboration continues.
