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Zapo visual identity design / heartbeat

Zapo — lead generation platform from the UK helping local business owners with supercharging their growth

Nick Cole, Zapo’s (ex. Get Work) Founder, came to us looking for a new brand identity, website, and backend software design. He shared a story about the Lytham Windmill, the first thing his team saw out of their office window back in the day… The windmill felt symbolic of their core values of automation and diligence. And both of our teams were inspired by it, and we thought – that’s our base for everything! 

Now you can see it across Zapo’s Visual Identity. As a result, now their team enjoys a flexible system of visual components that are easy to use in any medium and at scale.